酷漫居2012年迪士尼系列新品榮獲迪士尼好產(chǎn)品設(shè)計(jì)金獎(jiǎng)

　　2012年4月25日，一年一度的迪士尼授權(quán)商大會(huì)在廣州威斯汀酒店隆重舉行，來(lái)自全區(qū)域的100多家迪士尼產(chǎn)品的授權(quán)商齊聚一堂，共同分享迪士尼2012年時(shí)尚、前沿的設(shè)計(jì)理念及各授權(quán)商推出的前沿的產(chǎn)品。在這次會(huì)議上，酷漫居2012年新推出的迪士尼漫時(shí)尚成人動(dòng)漫家具系列及迪士尼魔方系列新品以獨(dú)特的設(shè)計(jì)理念、貼近消費(fèi)者需求的使用功能和高性價(jià)比，榮獲“2012年迪士尼優(yōu)佳產(chǎn)品設(shè)計(jì)金獎(jiǎng)”。

　　the annual disney licensee meeting was convened at westin hotel in guangzhou on april 25th, 2012. more than 100 disney products licensees from all over china attended the meeting and together shared the most fashionable, latest disney 2012 design concepts and the latest products from the licensees. the disney mfashion adult animation furniture series and disney morefun series new products launched by acglife in 2012 in this meeting won the “golden award of 2012 disney best product design” for their unique design concept, fulfilling consumers’ needs of both use functions and cost efficiency.

　　據(jù)了解，迪士尼公司2012年重點(diǎn)推廣的設(shè)計(jì)理念是： mickey fashion（簡(jiǎn)稱mfashion），就是將迪士尼的經(jīng)典元素進(jìn)一步成人化，既保持了迪士尼的經(jīng)典形象，又根據(jù)新一代年輕人對(duì)迪士尼經(jīng)典元素進(jìn)行簡(jiǎn)約化、時(shí)尚化、年輕化，更滿足年輕人對(duì)迪士尼經(jīng)典元素的需求?？崧釉O(shè)計(jì)師在對(duì)迪士尼今年重點(diǎn)宣傳的設(shè)計(jì)理念進(jìn)行系統(tǒng)的分析后，再結(jié)合家具產(chǎn)品設(shè)計(jì)特點(diǎn)及成人家具的功能組合，特別推出了專門(mén)針對(duì)年輕人個(gè)性的迪士尼成人動(dòng)漫家具。包括了包括溫馨系列、清新系列、商務(wù)套、潮流派四大系列產(chǎn)品。四個(gè)系列的產(chǎn)品各具特色，充滿獨(dú)特個(gè)性，可以以滿足各個(gè)層次不同年輕消費(fèi)者的需求。

　　it is understood that the design concept of the walt disney company in 2012 focused on the promotion is mickey fashion (to referred mfashion). that is to make the disney classic elements more adult and make disney classic elements simple, fashionable according to the personality of new generation young people. not only maintaining disney classic images, but also meeting young people’s needs for disney classic elements. after systematic analysis of the disney design conception mfashion in 2012, acglife’s designers combined the design specialty of animation furniture products and the function of adult furniture, then launched the disney adult animation furniture in compliance with the young people’s personality specifically. acglife’s adult animation furniture includes four series products: warmth series, freshness series, commerce series, and trend series. the four series products have their own vivid characteristics specifically and meet the needs of all levels young consumers.

　　而魔方家具則是酷漫居經(jīng)過(guò)半年多時(shí)間市場(chǎng)調(diào)研、梳理后重新推出來(lái)的，在充分利用動(dòng)漫品牌元素和把控原材料品質(zhì)的同時(shí)，充分強(qiáng)調(diào)diy的設(shè)計(jì)理念：顧客在選定基本產(chǎn)品組件的基礎(chǔ)上，酷漫居可以提供各種動(dòng)漫元素作為家具組件表面上的展示素材，消費(fèi)者可以任意選擇自己喜歡的動(dòng)漫元素，任意組合，甚至可以在酷漫居設(shè)計(jì)人員的幫助下，將自己形象設(shè)計(jì)到家具上?？崧訉⒏鶕?jù)消費(fèi)者對(duì)元素的選擇和元素的組合，將消費(fèi)者選擇的元素表現(xiàn)在家具上，給了消費(fèi)者充分表現(xiàn)個(gè)性自由、自我張揚(yáng)的機(jī)會(huì)。

　　after more than six months market research and product line restructuring, acglife launched morefun series furniture products. acglife takes full advantage of the animation brand elements and strictly control on the quality of raw materials, diy design concept has been sufficiently emphasized. after consumers choose the basic product components, acglife provides various animation elements as the display material on the surface of the furniture components, allowing consumers to choose their favorite animation elements to diy their own furniture, or even customize their own personal image on the furniture with acglife designer's help.based on consumers’ choice of single or multi animation elements, acg realizes consumers dreams by integrating the elements in the furniture products, and thus, provides consumers the opportunity of full expression of individuality, freedom and self-publicity.